In non-limiting examples of the present disclosure, systems, methods and devices for recommending content are presented. An electronic communication between a plurality of members of a common entity may be received. A link to web content in the electronic communication may be identified. A number of instances that the link has been electronically shared with members of the common entity may be determined. A determination may be made as to whether a content propagation threshold has been exceeded based on electronic sharing of the link amongst members of the common entity. The link may be provided for propagation upon determining that the content propagation threshold has been exceeded.