According to an aspect, a display apparatus includes: a display device that includes a display area in which a plurality of pixels are provided; an illuminator that includes a light guiding plate opposed to the display area and a light source configured to emit light to the light guiding plate; and a light controller configured to adjust an amount of light emitted from the illuminator. The light controller includes: a first substrate provided with a plurality of light control areas opposed to the display area; a plurality of electrodes arranged in a matrix in each of the light control areas; circuitry configured to control light transmittance of each of the light control areas; and a plurality of wiring lines that couple the circuitry and the electrodes.