An organic light emitting diode (OLED) display device includes an OLED display panel, where a surface of the OLED display panel includes a plurality of pixel display units and a plurality of non-pixel display units; an optical film including an optical film body layer, a black matrix layer, a protective layer, and an adhesive layer which are disposed layer by layer, where the black matrix layer includes a plurality of first black matrix layers and a plurality of second black matrix layers, each of the first black matrix layers is alternated with each of the second black matrix layers.