An axial flux rotor for use in a motor with a stator is provided. The rotor includes a body including an outer periphery defined by outside radius OR. The body further has a central opening defined by inner radius IR and a plurality N of rotor poles defining an axis of rotation of the body. The body has first and second opposed faces. The rotor also includes a plurality of spaced apart axially imbedded magnets extending from the first face. At least one of the axially imbedded magnets has a minimum depth defined by defined by the equation D min = π * ( OR + IR ) 2 * N * BrA * BrS , wherein BrS is the Remanent Flux Density of Surface Mounted Magnet, wherein OR is the outside radius of the body, wherein IR is the inner radius of the body, wherein N is the number of rotor poles, and wherein BrA is the Remanent Flux Density of Axially Imbedded Magnet.