Techniques to visualize messaging flow are described. In one embodiment, an apparatus may comprise a messaging component operative to receive a message package at a client device, the message package comprising a primary message portion and a quoted message portion, the quoted message portion comprising a quoted message identifier; determine whether a quoted message store corresponding to the quoted message identifier is present on the client device; retrieve a primary message from the primary message portion; retrieve a quoted message based on the quoted message store where the quoted message store corresponding to the quoted message identifier is present on the client device; and retrieve the quoted message from the quoted message portion of the message package where the quoted message store corresponding to the quoted message identifier is not present on the client device. Other embodiments are described and claimed.