Multiple social network postings that originate from a single social network user are detected within a social network. The multiple social network postings that originate from the single social network user are analyzed using configured posting relationship identification criteria. Based upon the analysis of the multiple social network postings that originate from the single social network user using the configured posting relationship identification criteria, a determination is made that at least two of the multiple social network postings that originate from the single social network user include related content. The content of the at least two social network postings determined to include the related content is concatenated into a single consolidated social network post.