A system, method, and computer-readable medium are disclosed for performing an adaptive trust profile generation operation. The adaptive trust profile generation operation includes: monitoring an electronically-observable action of an entity, the electronically-observable action of the entity corresponding to an event enacted by the entity; converting the electronically-observable action of the entity to electronic information representing the action of the entity; and generating the adaptive trust profile based upon the action of the entity, the adaptive trust profile comprising a plurality of adaptive trust profile components.