The present disclose describes systems and methods for creating a simulated phishing campaign for a user based on at least a history of the user with respect to simulated phishing campaigns. A database may be configured to store simulated phishing campaign history of a user, the simulated phishing campaign history comprising information on events associated with the user during one or more previous simulated phishing campaigns, A campaign controller may identify the simulated phishing campaign history of the user from the database, determine based at least on the simulated phishing campaign history of the user, a model from a plurality of models for creating a simulated phishing campaign directed to the user; and create, responsive to the determination, the simulated phishing campaign using the model.