Aspects of the subject disclosure may include, for example, determining available media content items and identifying a first number of wireless broadcast channels of a wireless network having a limited channel capacity and adapted to broadcast media content items within a coverage area. A demand for a group of media content items is identified, and media content items are selected according to the demand, wherein broadcasting of the selected media content items within the coverage area does not exceed the limited channel capacity. The selected media content items are assigned to a group of broadcast channels of the first number of wireless broadcast channels to obtain a broadcast channel assignment for the coverage area. The wireless network is configured to broadcast the selected media content items within the coverage area via wireless broadcast channels according to the broadcast channel assignment. Other embodiments are disclosed.