Provided is a method for sending a V2X service. The method includes: a Vehicle-to-Everything (V2X) Application Server (AS) classifies and identifies the V2X service, where different types of V2X service have different identifiers; the V2X AS sends a request message to a Broadcast Multicast Service Center (BM-SC), where the request message is used for instructing the BM-SC to establish a Multimedia Broadcast Multicast Service (MBMS) bearing corresponding to an identifier of the V2X service; and the V2X AS sends the V2X service through the MBMS bearing established by the BM-SC.