A facial recognition system for customer relationship management (CRM) is provided. The system includes one or more cameras, point-of-sale (POS) terminals, and a backend server. The one or more cameras are disposed within a retail establishment, and are configured to capture one or more images of a patron within the establishment. The point-of-sale (POS) terminals are operably coupled to the one or more cameras, where one or more of the POS terminals receives the one or more images, and transmits a request over a network for recognition of the patron. The backend server is disposed other than where the POS terminals are disposed, and is operably coupled to the POS terminals via the network, and is configured to receive the request, to recognize the patron, to access loyalty program data corresponding to the patron, and to transmit the loyalty program data to the POS terminals.