Content management for virtual tours including exposing, within a virtual tour, a hotspot, the hotspot having an associated a hyperlink to a third-party content management provider and access code for accessing content from third-party content management provider; receiving an invocation of the hotspot; invoking the hyperlink associated with the hotspot; invoking the access code for accessing content from third-party content management provider; receiving, from the third-party content management provider, content; and displaying the received content within the virtual tour.