Disclosed herein is a reception apparatus for receiving transmitted AV (Audio/Video) content, including: an extractor configured to extract trigger information associated with control of an application program to be executed in conjugation with the AV content; and a controller configured, in response to a command indicated by the extracted trigger information, to control execution of the application program and, if a video of the AV content is switched, execute any one of continuation and termination of the application program that is active.