An electronic device protecting privacy of a user is provided. The electronic device includes a transceiver configured to transmit and receive wireless communication signals of Wi-Fi networks, and at least one processor configured to detect occurring of an event for identifying a location of the electronic device, determine whether to use the Wi-Fi networks for identifying the location of the electronic device, control the transceiver to perform an active scan, when the Wi-Fi networks is used to identify the location of the electronic device, and control the transceiver to transmit one or more probe request frames including a virtual media access control (MAC) address to an access point of the Wi-Fi networks for identifying the location of the electronic device, when the transceiver to be performed in the active scan.