Dynamic message categorization for optimized message targeting
Abstract:
An automated dynamic message categorization system is provided and includes first, second and third processing units. The first processing unit is configured to generate a user interface (UI) and to present the UI to a user. The second processing unit is configured to pull information from a first textual element which has been entered into the UI, to identify second textual elements that are relevant to the first textual element based on the pulled information and to extract textual element identifiers from the second textual elements. The third processing unit is configured to generate, for each extracted textual element identifier, a confidence score describing a degree of correlation between each extracted textual element identifier and the first textual element. The first processing unit is further configured to present to the user each extracted textual element identifier with a corresponding confidence score as a selectable option via the UI.
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