A conversation assist apparatus for a vehicle that includes a plurality of microphones and a plurality of electric loudspeakers, each microphone of the plurality of microphones and each electric loudspeaker of the plurality of loudspeakers being arranged so as to correspond to a seat of four seats arranged in a rectangular manner in a passenger compartment of the vehicle includes a signal processor configured to generate an audio signal by adding a delay to an output signal of a microphone of the plurality of microphones; a supplier configured to supply the generated audio signal to an electric loudspeaker of the plurality of electric loudspeakers that corresponds to a diagonal seat, from among the four seats, that is located at a diagonal position of a seat corresponding to the microphone; and a controller configured to control an amount of the delay based on a state of the vehicle.