The invention provides a sensing control method and apparatus, and a vibration massage apparatus. The method includes: arranging a sensor which senses a trajectory of an external object, and controlling the change of output based on the direction of the trajectory. With the invention, a desirable control effect can be obtained based on the sensed direction of the trajectory of the external object without accurate positioning of the sensor. Not only the convenience of the sensing operation can be improved significantly, but also the control accuracy can be improved; meanwhile, the invention can be well applied to any device for control using several input control signals or variable input control signals for control, thus having a wide range of application and significantly optimizing user experience.