The present application provides a tire pressure positioning method and apparatus. The method includes: obtaining turning information used to indicate turning of a vehicle; obtaining a y-axis acceleration of a tire pressure sensor in a tire of the vehicle, where a y-axis is an axial direction parallel to a wheel bearing; and determining a position of the tire pressure sensor according to the turning information and the y-axis acceleration. Information about the y-axis acceleration of the tire pressure sensor is processed. Compared with a method in the prior art in which information about an x-axis acceleration and information about a z-axis acceleration need to be processed simultaneously, the method can reduce a data processing amount, thereby simplifying data collection and calculation processes and improving system operation efficiency.