A strain wave gearing has a rigid internally toothed gear, a flexible externally toothed gear, and a sliding-contact type wave generator. The wave generator has: a plurality of gear pressing members that flexes the externally toothed gear in the radial direction at positions at equal angular intervals in the circumferential direction to form plurality of meshing portions which mesh with the internally toothed gear; and piezoelectric elements that generate ultrasonic vibration of 20 kHz to 80 kHz in the gear pressing members in the radial direction. Ultrasonic vibration is applied at contact sites where the gear pressing members and the externally toothed gear contact each other. As a result of a squeeze film effect, the apparent friction coefficient of each contact surface at the contact sites can be greatly reduced and rotational torque, of the wave generator can be reduced.