A lighting device includes a light guide plate including a groove on one of a pair of plate surfaces thereof, the groove dividing the one of the pair of plate surfaces into areas each of which includes a portion of an outer peripheral surface, and a light source providing light such that the light enters each of the areas through the portion of the outer peripheral surface thereof. The light source is configured to control light that enters each of the areas such that luminance of light exiting the light guide plate through a light exit surface that is one of a pair plate surfaces thereof is made different in each of the areas.