A product identification system that reduces operator error related to scanning an incorrect barcode. The product identification system includes a generally planar substrate with a barcode disposed thereon. The substrate includes a raised section that extends out of the plane of the substrate with a portion of the barcode being disposed on the raised section such that the barcode is detectable only when a detector is properly positioned relative to the barcode. The product identification system can be used in a warehouse environment to prevent warehouse workers from scanning nearby barcodes by mistake.