A terminal device including: a communication interface which is communicably connected to a server device via a network; a memory that is configured to store computer readable instructions; a processor configured to execute the computer-readable instructions so as to cause the communication interface to receive image selection information of a display image from the server, the display image being included in the advertisement and select one of a plurality of images as the display image to be included in the advertisement based on the selection information, the plurality of images being stored in at least one of the memory and a storage device connected to the terminal device via the network; and a display configured to display the advertisement including the selected display image.