A system is provided for analyzing item description attributes and user profile attributes, and dynamically generating item description content based on the analysis. The system can obtain item descriptions for a particular item from any number of different sources and/or in any number of different formats. The system can process the item descriptions to determine item attributes. The system can also obtain data regarding user profile attributes. The system may dynamically generate item description content for the particular item and user based on analyzing the item attributes and user profile attributes. The item description content may be further tailored to a particular channel of delivery.