Apparatus and systems using merchandise activity sensors for increasing the awareness of interactivity with merchandise on retail store displays (shelves, peg hooks, merchandise pushers, and other Point of Purchase displays) in order to facilitate more effective customer service, reduce theft and to provide additional analysis data related to merchandise/shopper interaction. Additionally, apparatus and systems for the conversion of cameras from passive to active deterrence devices aware of events occurring the environment. More particularly, the present invention pertains to awareness of behaviors often related to potential theft activity.