A video display system according to an embodiment includes a display unit, a projection unit, and a display control unit. The display unit displays an image thereon. The projection unit projects a virtual image corresponding to the image onto a target space with outgoing light of the display unit. The display control unit is able to change a projection distance from a viewpoint of a user, who is viewing the virtual image, to the virtual image projected onto the target space. The display control unit changes the projection distance in a change pattern. The change pattern varies according to situation information.