Described herein is a computer implemented method for displaying a dynamic content item in a chat interface running on a client device. The method comprises receiving, from a collaboration platform, a dynamic content item descriptor which defines the dynamic content item and a content provider that is configured to provide dynamic data for the dynamic content item; receiving, from the content provider, dynamic data; and displaying the dynamic content item with the dynamic data in an area of the chat interface that is distinct from a messaging area of the chat interface.