A head-end system for terrestrial broadcast based on a virtualized broadcast framework includes a media configured to store a broadcast head-end virtualized component (BHVC) corresponding to all pieces of software related to a head-end device for transmission of ATSC 3.0 terrestrial broadcast, a plurality of worker nodes configured to transfer data to an exciter of a transmitting station by installing the BHVC stored in the media and performing a function of a typical head-end, and a mater node configured to monitor the plurality of worker nodes while storing and managing a container for installing the BHVC stored in the media in the worker nodes, and thus, modularizes a series of functions related to broadcast transmission in software units and effectively provides a broadcast service in a public or private cloud environment with departing from a broadcast device based on hardware or dedicated software.