According to an embodiment of the present invention, provided are a method for providing a broadcast service of an MBMS coordination entity (MCE) in a mobile communication system, and an MCE for performing the same. The method comprises the steps of: transmitting a terminal counting request message to at least one base station in a multicast-broadcast single frequency network (MBSFN) area; receiving a counting result message comprising the number of terminals receiving a multimedia broadcast multicast service (MBMS) session for each cell of the base station from the base station; and determining MBMS resource allocation for each cell in the MBSFN area on the basis of the counting result message. In addition, it is possible to provide a base station and a terminal operating together with the MCE, and a method for the operation thereof.