A knitting needle storage/display device includes a display flap, and a main flap, which is foldable at first and second fold regions, to form a first end flap portion, a middle flap portion, and a second end flap portion. A strap, being intermittently secured to the display flap, releasably supports a knitting needle between adjacent pairs of intermittently secured locations. The display flap, being secured to the main flap, can be folded between its first and second ends into a display position, and be releasably secured thereat using hook and loop fastening materials. The folded display flap in the display position exposes the ends of the needles. Snap members releasably secure the first and the second end flap portions together, when respectively folded at the first and second fold regions, in either a closed position, or an open position while the display flap is in the display position.