A plumbing fixture assembly including a fluid flow detection system for monitoring fluid flow and flow characteristics through plumbing fixtures without contacting the fluid. The fluid flow detection system communicates collected data related to the plumbing fixtures to a water management system, which analyzes the data and provides information to a user through a portal and user interface. The fluid flow detection system also tracks users of the plumbing fixtures for compliance with a hand washing routine. The hand washing compliance data is communicated to the water management system as well.