A food and beverage management system adapted to improve the operations of a food and beverage venue, comprising a customer client module, a staff client module, a management client module, and a management control unit. The venue management system is adapted to track and analyze customer and staff activity, assess staff performance, and analyze transaction data received from a POS system. The venue management system allows a manager to assess the operation of the venue by generating real-time summaries and detailed analytics reports for the customer, staff, and venue data, which are displayed via the management client module. The management client module further allows the manager to interact with customers by sending a message or a complimentary menu item, and assign tasks to staff members.