Methods and apparatus to identify a type of media presented by a media player are disclosed herein. Example apparatus disclosed herein include an image analyzer to process an image taken of a media player application to determine whether an appearance characteristic of a user-selectable media application control of the media player application indicates the user-selectable media application control is able to be manipulated while media is presented by the media player application. Disclosed example apparatus further include a media type analyzer to determine at least one of the media is not an advertisement or the media does not include an advertisement when the appearance characteristic indicates the user-selectable media application control is able to be manipulated, and determine at least one of the media is an advertisement or the media includes an advertisement when the appearance characteristic indicates the user-selectable media application control is not to be manipulated.