Aspects of the subject disclosure may include, for example, a method that includes obtaining media content, analyzing the media content for an advertisement insertion space, receiving a request for the media content from equipment of a user, obtaining a profile for the user, determining a location of the user, determining a time of a delivery of the media content, determining an advertising insertion for the advertising insertion space based on the profile of the user, the location of the user, and the time of the delivery of the media content, and inserting the advertising insertion into the media content in place of the advertisement insertion space to generate modified media content. Other embodiments are disclosed.