A method that includes replacing a standard keyboard displayed on a display of a first mobile device with a second shopping keyboard. The second shopping keyboard includes third keys that represent purchasable items (a product and/or service). After one of the third keys, which represents a particular item, is selected, a sharing option and/or purchasing option is/are displayed. When selected, the sharing option supplies information about the particular item to a messaging application that communicates the information to a second mobile device. When selected, the purchasing option initiates purchase of the particular item. The method may also include displaying a first shopping keyboard comprising second keys representing businesses. After one of the second keys, representing a particular business, is selected, the second shopping keyboard is displayed. The purchasable items represented by the third keys are available from the particular business.