There is provided a technique for dividing a plurality of images into a plurality of image groups using a method which differs according to a predetermined condition. An image processing apparatus divides the plurality of images into the plurality of image groups according to time information corresponding to the plurality of images which are candidates to be laid out on a template. Then, at least one image included in each of the plurality of image groups is laid out on the template corresponding to each of the plurality of image groups. In the dividing, the plurality of images is divided into the plurality of image groups by a method which differs according to the predetermined condition.