Methods and systems for inserting a push content item into a user display are described herein. The system identifies an object on a current output of an application on a device. The system also selects a push content item comprising an animatable graphic element from a database of push content. The system inserts the push content item at an insertion point in the current output and animates the animatable graphic element on the current output of the application. The system also causes at least one interaction of the animatable graphic element with the object on the current output of the application.