Control apparatus that controls headlamp of a vehicle and HUD of the vehicle includes acquirer that obtains information about an object situated ahead of the vehicle from monitoring apparatus monitoring an area ahead of the vehicle, light emission controller that controls the light emission form of headlamp based on a position at which the object is present, and display controller that causes HUD to display an alert image indicating the position of the object such that the alert image is superimposed on or situated adjacent to the actual position of the object in a view that is observed in a forward direction with respect to the vehicle.