Disclosed herein is a wireless power transmitting apparatus using an ultrasonic wave. The transmitting apparatus includes a communication interface configured to perform wireless communication with at least one receiving apparatus, a transducer configured to generate an ultrasonic signal and transmit the generated ultrasonic signal to the at least one receiving apparatus, and a processor configured, in response to a charging request being received from the at least one receiving apparatus via the communication interface, to identify a charging priority and direction of the at least one receiving apparatus, and to control the transducer to generate the ultrasonic signal for charging power of the at least one receiving apparatus and transmit the generated ultrasonic signal to the at least one receiving apparatus based on the charging priority and the direction.