Techniques for facilitating allocation of cloud services in cloud computing systems are disclosed herein. In one embodiment, a method can include transmitting a request to service controllers configured to manage corresponding cloud services deployable in the cloud computing system, the request including a set of cloud services to be deployed in the cloud computing system. The method can also include receiving, from each of the service controllers, a list of at least some of the computing facilities arranged in order of preference for deploying one or more corresponding cloud services. The method can further includes selecting one of the computing facilities from the multiple computing facilities for deploying the set of cloud services based on the preferences of the service controllers reflected in the received lists and instructing the service controllers to deploy the one or more corresponding cloud services to the selected one of the computing facilities.