A display apparatus configured to display an input image and a graphics image on a display unit, wherein the graphics image is displayed together with the input image, the display apparatus includes: at least one processor that operates as: obtaining unit configured to receive a setting value relating to display luminance of the display apparatus; detection unit configured to detect a characteristic value of the input image; and control unit configured to display the graphics image on the display unit with a luminance gradation based on the setting value and the characteristic value.