Embodiments of this specification provide a method and apparatus for quick enabling a service in an application program and an electronic device. When a user terminal receives tag content transmitted by a near field communication (NFC) tag, an operating system of the user terminal may enable an application program that has registered NFC. Then, the enabled application program uploads the tag content to a server. According to a service routed by the server after the server decodes the tag content, the application program executes the routed service.