A display control apparatus comprising: a touch detection unit that detects an touch operation on a display surface of a display unit; an image switching unit that performs a first image switching operation when the touch position is moved in a first direction within a first area, and performs a second image switching operation when the touch position is moved in the first direction within a second area; and a control unit that controls to perform the first image switching operation when the touch position is moved in the first direction after the touch is detected in the second area and, when the touch position is moved to the first area, an angle of a moving direction is greater than a predetermined angle with respect to the first direction, and moving speed is faster than a predetermined speed.