Systems and methods including one or more processors and one or more non-transitory computer readable storage devices storing computing instructions configured to run on the one or more processing modules and perform acts of: gathering historical data, which can comprise interactions of a user with a first graphical user interface at a first time; storing the historical data which can comprise the interactions of the user with the first graphical user interface as at least one historical feature vector; gathering in-session data, which can comprise interactions of the user with a second graphical user interface at a second time later than the first time; storing the in-session data which can comprise the interactions of the user with the second graphical user interface as at least one in-session feature vector; determining an intent of the user using the at least one historical feature vector and the at least one in-session feature vector; and transmitting instructions to display a third graphical user interface for the user based upon the intent of the user. Other embodiments are disclosed herein.