Vehicle entertainment systems can obtain and use a list of predicted entertainment preferences for passengers located in or expected to be in commercial passenger vehicles. A first server can obtain the predicted entertainment preferences and can identify a multimedia content for at least one passenger based on a predicted entertainment preference. A second server located in the commercial passenger vehicle can receive and send the multimedia content to a media playback device associated with the at least one passenger. The second server can receive, from the media playback device, an indication of a preference of the at least one passenger for watching or listening to the multimedia content; update, based on the received indication of the preference, the entertainment preference for the at least one passenger to obtain an updated entertainment preference; and transmit the updated entertainment preference for the at least one passenger to the first server.