According to an example, usage of a plurality of features of an application by users in each of a plurality of tenants may be accessed. Popularities of the plurality of features among the users in each of the plurality of tenants may be determined and a feature of the plurality of features to be promoted to the users in the first tenant may be identified based upon the determined popularities of the features. Additionally, a visual callout to the identified feature may be caused to be displayed to the users in the first tenant to promote the identified feature to the users in the first tenant.