A secondary service provides a second, or collateral, service in connection with a client application associated with a first service. The secondary service receives user input from the client application and forwards the user input to at least one second server for the collateral service. The collateral service may be a lottery gaming system that generates or receives lottery entries as users perform certain actions. Other non-limiting examples of a collateral service that may receive user input via the secondary service include a data mining system, an advertising system and a loyalty and bonus system.