Methods, systems, and apparatuses are described for automatically navigating a graphical user interface (GUI) of a media device. In embodiments, objects (e.g. selectable items) in device GUI menu screens may be located, identified, and selected by another device (e.g., a switch) using several types of image processing, image recognition, and automated screen navigation techniques. For instance, a device may receive an operation request, for example from a user, receive a video signal from the connected media device, extract a video frame, process the video frame using one or more algorithms, and automatically navigate the GUI of the device by transmitting one more navigation commands for application to the GUI. In this manner, multi-step, time-consuming manual GUI navigation to achieve a desired result may be reduced to an automated technique, allowing users to save time and frustration in navigating a GUI using a remote control to find a particular resource.