Cell selection by a service group is disclosed. A user equipment (UE) determines that a first cellular service of a plurality of cellular services is desired. The UE accesses service group information that correlates a plurality of service groups to a plurality of cells, wherein each service group is associated with one or more cellular services. The UE initiates a first connection with a first cell of the plurality of cells that can provide the first cellular service based at least in part on the service group information.