- Patent Title: System, method, and recording medium for advertisement remarketing
-
Application No.: US15180260Application Date: 2016-06-13
-
Publication No.: US10963914B2Publication Date: 2021-03-30
- Inventor: Karan Ahuja , Kuntal Dey , Seema Nagar , Roman Vaculin
- Applicant: International Business Machines Corporation
- Applicant Address: US NY Armonk
- Assignee: International Business Machines Corporation
- Current Assignee: International Business Machines Corporation
- Current Assignee Address: US NY Armonk
- Agency: McGinn IP Law Group, PLLC
- Agent Anthony Curro, Esq.
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06F3/01 ; G06F16/24 ; G06F16/2457

Abstract:
An advertisement remarketing method, system, and non-transitory computer readable medium, include a gaze tracking circuit configured to track a gaze of a user relative to a plurality of advertisements displayed on content-serving devices to determine a focus level of the user with respect to each of the plurality of advertisements, a list creating circuit configured to create a plurality of ranked lists ranking the focus level of the user for each of the plurality of advertisements, each of the plurality of ranked lists corresponding to a different content-serving device of the content-serving devices, and a remarketing circuit configured to remarket advertisements to the user on a user device based on the plurality of ranked lists.
Public/Granted literature
- US20170358002A1 SYSTEM, METHOD, AND RECORDING MEDIUM FOR ADVERTISEMENT REMARKETING Public/Granted day:2017-12-14
Information query