Mechanisms for dynamically integrating content with a web page are disclosed. Statistical data that identifies a plurality of metrics associated with viewership of a web page of a plurality of web pages on a web server is received. Based on the statistical data, the web page is predicted to meet a future viewership metric. Based on the prediction, the web page is identified as a web page predicted to meet the future viewership metric. A web page identifier that identifies the web page is received from a client device. The client device is provided with a high-viewership ad content descriptor from a plurality of ad content descriptors for use in conjunction with presenting the web page to a user.